Written by Darrel Ronald

Hunch #11 – Rethinking Representation

Hunch #11 – Rethinking Representation by Darrel Ronald

Hunch#11

Hunch #11 from the Berlage Institute came out the past month. The annual books current theme is Rethinking Representation. Google Maps +

Hunch #11 – Berlage Institute
Editor: Penelope Dean
Published in February 2007
176 pages, 16.5 cm x 30 cm

The editor writes:
“This issue of hunch expands on the recent proliferation of the term ‘representation’ by distilling ten terms – figure, logo, image, icon, diagram, apply, enlarge, practice, politics and work – from the ten commissioned essays.

Peter Eisenman begins the anthology with an essay outlining his move away from the ‘index’ toward the ‘post-indexical, or the production of figures, which he finds necessary for today’s revised subjects and readers. In a reply to Eisenman’s question ‘How do you teach green dots?’ R. E. Somol puts forward the case for performative architecture, graphic expediency, and the logo.

Ben van Berkel and Caroline Bos revisit the role of image and offer the alternate concept of ‘after-image’ as a disciplinary means for architecture to continue its function as art.
In an essay excerpted from his recent book accompanied by the drawings of Madelon Vrisendorp, Charles Jencks lays out the case for the iconic building. John McMorrough historically recalls the architectural coverage of paint through 1960s Supergraphics.

Penelope Dean compares two Alessi Tea and Coffee moments, exposing emblematic episodes in the mobile relationships between architecture and design, representation and discipline.

Jeffrey Kipnis returns to the role of the diagram and its effect of re-origination as the basis for all medium specificity. Roemer van Toorn defines a ‘politics of aesthetics’ through the work of Gerrit Rietveld and Wiel Arets Architects. Sylvia Lavin calls for a shift away from representation and a return to building, promoting the ‘pet rock’ as a viable analogy for the return to practice.

Finally, in the closing essay, Stan Allen discards contemporary discussions of the critical and projective, representation and performance, to state that one’s focus can be on practices themselves, in other words on doing.

Despite the various positions and arguments implied in this issue – declarations either for or against contemporary modes of representation, claims that representation should not be about that but rather about this, or deployments of representation as simply the straw man for something else – hunch 11 stands as a demonstration of the topic’s ongoing resilience and centrality to architectural discourse. It’s simply the thing we’ll never get over.”

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