June 11th the first Museum entirely dedicated to Graphic Design will be opened by our Queen Beatrix in Breda.
For the opening my friend Teun Castelein will make his graphic statement out of concieved content from 250 participants. Everybody is welcome to design its own flag and mail it to email@example.com. All designs will be printed on unique flags and put against the building. The result will be an explosion of information. A colourful art piece at the old baroque building of the supermodern Graphic Design Museum.
Really a piece of art that makes people think about modern visual communication, about the position of musea in the contemporary image-culture and the fact that everybody is a designer/ image-maker nowadays.
So invest some 250 €, add another line to your CV and be part of the opening exhibition. You can upload your images here.
It seems to be selling quite well and I’m sure it will look amazing.
Teun did a similar spectacular work of art inspired by the famous website ‘www.milliondollarhomepage.com‘ in 2005. He sold the façade of his Alma Mater, the Sandberg Institute in Amsterdam to more than 300 companies, organisations and individuals.
They added logos and trademarks, images of art, poetry and lovenotes. The façade consists of more than 16,000 tiles [35x29cm], each of which is supplied with its own individual printed plastic plate. The result is an overwhelming mosaic of colour and information – a project that seeks to push the boundaries between commerce and art, society and the movements of the market, the private sector and public space. The Sandberg Institute is located on the Amsterdam ring road in the Zuidas district, the city’s new economic centre.
Teun Castelein, who is actually the first man in real size on the web, graduated in 2002 at the Art Academy of Utrecht with a research on Dutch suburban town Hoogvliet, just outside Rotterdam.
This ghetto town had a very negative image, so he decided to start a feel good branding campaign for its citizens as part of the WIMBY! project. One of his proposals was a Hollywood sign of ‘HOOGVLIET’ [which was implemented in a park design by FAT architects]. With this icon of Hollywood he wanted to give the people something to believe in, that you can be somebody! By giving Hoogvliet a bit of Hollywood allure, he made its inhabitants the stars.
So, go get your creativity boiling, convince your boss to spend those Euros and put something more on it than just your average company logo!