Archive for the 'marketing + pimping' Category

Antiblob

Prada Transformer Screenshot

Con­struc­tion of the Prada Trans­former Pavil­lion (from prada-​trans​former.com)

Have a look at OMA’s most recent project for Prada, the ‘Prada Trans­former‘. The project has it’s own proper web­site, fea­tur­ing Rem pre­sent­ing, plans and ren­der­ings as well as a con­struc­tion time lapse in progress.

Wonderland Magazine

going public

Won­der­land Mag­a­zine #3 “Going Public” avail­able now

Won­der­land, a young archi­tects net­work ini­ti­ated by a group of former Berlagers, is now offer­ing their Won­der­land Mag­a­zine as a free PDF down­load. ‘Getting Started’, ‘Making Mistakes’, and now ‘Going Public’ – the titles of the first issues speak for them­selves. The mag­a­zine is a refresh­ing hands on manual for young prac­tices and gives some insight into the sit­u­a­tion of archi­tec­ture star­tups in Europe.

Architecture in NL

the ‘Architecture 10′

The Dutch Gov­ern­ment proves again that they see Archi­tec­ture as one of NL’s marketing-​worthy assets. The Royal Dutch Mint has released 10 and 5 Euro coins dis­play­ing the names of impor­tant con­tem­po­rary and his­toric archi­tects, as well as some of their pub­li­ca­tions. Not build­ings, these seem to be reserved for bills. The deci­sion to focus on theory, not prac­tice, ties in with the gen­er­ous fund­ing Nether­lands sup­ports archi­tec­ture pub­li­ca­tions with. The ease to shell out books con­tributed to the ‘Super-Dutch’ era in the 90ies.

The mill about the coin design:

he Archi­tec­ture five-​euro coin was designed by artist Stani Michiels (b. 1973). The design on the obverse of the coin pays trib­ute to the his­tory of Dutch archi­tec­ture, with the por­trait of Queen Beat­rix being dis­tinc­tively con­structed using the names of impor­tant archi­tects from Dutch his­tory. The artist used the inter­net as a popularity-​meter to deter­mine the names’ order of appearance.

The reverse of the Archi­tec­ture five-​euro coin draws atten­tion to the strik­ing fact that many Dutch archi­tects have also included pub­lish­ing books on archi­tec­ture in their pro­fes­sional activ­i­ties. To illus­trate this phe­nom­e­non, recent books on archi­tec­ture rise up from the sides of the coin like build­ings. Through their care­ful place­ment they com­bine to out­line the Nether­lands, while birds’ sil­hou­ettes sug­gest the cap­i­tals of all the provinces.

You can buy it in the Mint’s coin store.

11th Venice Architecture Biennale: The Making of

I was also in Venice for the inau­gu­ra­tion of the 11th Venice Archi­tec­ture Bien­nale. Unlike the other mem­bers of Dys­turb, this was the fourth time I have attended the open­ing of the bien­nale (in 2002, 2004, 2006 and 2008). So, for me, it was dif­fi­cult not to com­pare Aaron Betsky’s work at the Arse­nale to the work that had been done by the pre­vi­ous inter­na­tional cura­tors (Bur­dett, Foster, or Sudjic) of the other bien­nales. On top of this, the Venice Bien­nale is the main case study for my PhD thesis: the 1st Venice Archi­tec­ture Biennale.

I have to say that when I left the Arse­nale after seeing the exhi­bi­tion, my enthu­si­asm was luke­warm: on the one hand I thought, as Darrel did, that the theme chosen by Betsky was loaded with intel­lec­tual poten­tial and open­ness of inter­pre­ta­tion and that over­all, the show was well curated due to the com­pact­ness of the man­i­festo format. (In the past years the Arsenale’s bom­barded the vis­i­tors with an over­load of images, infor­ma­tion, texts, and so forth.) But at the same time, many of the instal­la­tions and accom­pa­ny­ing man­i­festos remained obscure and slightly too artis­tic for my own tastes, and likely for the taste of many architects.

But now I see the light…
Con­tinue read­ing ’11th Venice Archi­tec­ture Bien­nale: The Making of’

The Best Hipster Bags – Venice Biennale 2008!

The Eco­to­pe­dia bag had a nice inven­tion, the over-​sized round strap cutout, which allowed you to wear the bag as a big acces­sory; Danish Pavil­ion; Photo: Thomas Stellmach

Upon arriv­ing in Venice for this year’s 11th Venice Archi­tec­ture Bien­nale, the Dys​turb.Net team was so sick that we didn’t know what to do. But when we began to see this year’s freebie-hip­ster-cotton-bags that have become a stan­dard give-​away from the pavil­ions, we started to feel better. These bags are the absolute best way to self-​promote the indi­vid­ual pavil­ions, other than offer­ing free drinks, which we also sup­port. On top of this, they can be beau­ti­ful, and a great reminder from year-to-year of the best pavil­ions and their graphic design cam­paigns. So we said to our­selves, let’s col­lect them and vote for the best bags…. what a great way to go “beyond build­ing“! To all you future cura­tors of your country’s pavil­ions, take note = give away some wickedly designed hip­ster bags and every­one will come!

Click on the photos for a com­plete high-​res shot!

Please com­ment on which bag you think is the best, and if you have more to submit we would be happy to post them.

Con­tinue read­ing ‘The Best Hip­ster Bags – Venice Bien­nale 2008!’

CCTV Facade complete

CCTV Part

CCTV is ready for the games. The steel ribs reflect the dis­tri­b­u­tion of forces in the con­struc­tion (photo: Ole Scheeren)

OMA dis­trib­uted a press release includ­ing the above pic­ture (click for XXL) today that the facade devel­oped in col­lab­o­ra­tion with ARUP has been com­pleted. Just in time for the open­ing of the Olympic Games for an har­mo­nious sky­line, we might add. In that con­text: the extruded pagoda on the right is the Zhong Fu Tower.

XML architects: interns needed

My friends at XML need some help, and asked me for sup­port. They are look­ing for interns for a period of 3 to 6 months, start­ing from sep­tem­ber. They’re young, small and inter­est­ing, and can only offer a min­i­mum salary. Here’s their advert:

XML is a con­tem­po­rary cul­tural prac­tice spe­cial­ized in Archi­tec­ture, Research and Urban­ism. From its base in Ams­ter­dam XML is involved in world­wide cross-​disciplinary projects with an empha­sis on cul­tural analy­sis. XML’s projects are fuelled by a reflec­tion on the con­tem­po­rary city as source of cul­tural pro­duc­tion. The work has been rewarded sev­eral prizes amongst which most recently the first prize in the Europan 9 com­pe­ti­tion Almere.

We cur­rently invite people to apply for a posi­tion as trainee in our office in ams­ter­dam. Can­di­dates should have fin­ished at least two years of rel­e­vant design edu­ca­tion. Fur­ther require­ments include:

- excel­lent model-​making, draw­ing and render skills
- strong graphic and design talent
- will­ing to actively con­tribute to the rapid growth of our young office

Appli­cants for this vacancy should send their cv, moti­va­tion letter and portfolio(pdf) to hr@x-m-l.org.

Get A Flag!

picture-4.png

June 11th the first Museum entirely ded­i­cated to Graphic Design will be opened by our Queen Beat­rix in Breda.
For the open­ing my friend Teun Castelein will make his graphic state­ment out of con­cieved con­tent from 250 par­tic­i­pants. Every­body is wel­come to design its own flag and mail it to flag@graphicdesignmuseum.com. All designs will be printed on unique flags and put against the build­ing. The result will be an explo­sion of infor­ma­tion. A colour­ful art piece at the old baroque build­ing of the super­mod­ern Graphic Design Museum.
Really a piece of art that makes people think about modern visual com­mu­ni­ca­tion, about the posi­tion of musea in the con­tem­po­rary image-​culture and the fact that every­body is a designer/ image-​maker nowa­days.
Con­tinue read­ing ‘Get A Flag!’

Mole’s View

madrid from below

Adver­tise­ment clip for Madrid’s metro. Via my favourite daily blog and source of beauty, monoscope.

International Design Salaries

Coroflot Design Survey 2007

© Coroflot

There are count­less con­ver­sa­tions among archi­tects about pay, and how archi­tec­ture is (appar­ently) poorly paid. Now there’s some good proof. An awe­some online survey and search­able data­base was shown to me today, assem­bled by Coroflot. You can view the datasets here, sort by coun­try as well as occu­pa­tion and job title. The few graph­ics are great too. It isn’t sur­pris­ing that among the design pro­fes­sions (graphic, fash­ion, inter­ac­tive media, and so forth), archi­tec­ture has one of the lower ceilings.

Archinect has had a salary poll run­ning for quite some time, and it has always been a fas­ci­nat­ing read. But it has always been incom­plete, has no sortable data­bases, and didn’t offer a com­par­a­tive analy­sis. In com­par­i­son, the Coroflot survey boasts 4250 respon­dents from 73 coun­tries. What is clear is that in most design fields the incomes are rising nicely. On top of this, you’re best paid as a con­sul­tant. Nonethe­less there are some hard-to-explain anomolies that stick out. It turns out that design­ers in India are some of the worlds best-​paid, up there with Amer­i­cans and Aus­tralians. Hmm.

Al Manakh – A First Look

Al Manakh 01

Cover, photo: Darrel Ronald

Since first seeing the AMO Gulf Cities study pre­sented at the 2006 Venice Archi­tec­ture Bien­nale, most of us have been anx­ious to hear more about the region, and get an in-​depth look at the eco­nomic processes at work. And so the wait is over with the release of Al Manakh, released through­out the Nether­lands this past week, and is widely avail­able, includ­ing at the NAi.

While the book was first released for the atten­dants at the May 2007 Inter­na­tional Design Forum (IDF) con­fer­ence in Dubai, it has been noto­ri­ously hard to get ahold of until now. The 495 page book was largely organ­ised by Mouta­ma­rat, a recently-​established pri­vate body that aims to “create busi­ness knowl­edge for the Arab world.”

Al Manakh serves as a barom­e­ter for the changes taking place in the region, and trans­lated, the title means “the climate”. As Kool­haas writes in the open­ing, the book is a form of “critical participation”. But when he writes that “The Gulf is not just recon­fig­ur­ing itself; it’s recon­fig­ur­ing the world”, I find it hard to believe this is entirely spe­cial. Can we not say this about China? How about New York and London?

If you have already heard, both Kool­haas and Bouman will present the book at the NAi on Sep­tem­ber 10th at 20.00. If you haven’t reserved tick­ets yet, you are prob­a­bly out-of-luck, since it has been sold out for some time. I don’t usu­ally see scalpers at the doors either.

Con­tinue read­ing ‘Al Manakh – A First Look’

We ♥ Rankings

The German archi­tec­ture portal baunetz.de has pub­lished their quar­terly rank­ing of offices.

Their rank­ings are based on the number of pub­li­ca­tions in the past 24 months from a selec­tion of archi­tec­tural mag­a­zines (Bauwelt, Detail, Archi­tec­tural Review, a+u, architektur.aktuell, L’architecture d’aujourd’hui, Werk Bauen und Wohnen, domus – a little bit germany-​heavy, but that’s where baunetz comes from). The tra­di­tional top 3 order is H&M, OMA, Zaha. But this has been mixed up, OMA comes out on top, Zaha scores second and Herzog & DeMeu­ron come out third. Is this good – I doubt it. But does it matter? Not really.

London comes out on top as a city, with 14 prac­tices among the top 100. Rot­ter­dam fea­tures OMA, MVRDV and, inter­est­ingly Kempe Thill. See the list after the break.

Con­tinue read­ing ‘We ♥ Rankings’

Diamonds never lie

Diamond Cover

Plot out­lines and high­way (for maxwan a&u, artist: Harm te Velde)

“Diamonds never lie” Shirley Bassey sang in the open­ing track of 71′s James Bond movie “Diamonds are forever”. Dia­monds – ulti­mate symbol of class, eter­nity and truth. It is this notion of truth which Bel­gian Dia­mond trade monop­o­list de Beers is pro­mot­ing as the essence of the nat­ural dia­monds they are mining in Africa. Their busi­ness is increas­ingly endan­gered by man­u­fac­tured gems. In the words of Jef Van Royen, offi­cial rep­re­sen­ta­tive of the dia­mond indus­try in Bel­gium: Con­tinue read­ing ‘Diamonds never lie’

MIPIM Developers Conference… Suits, Alcohol, Yachts & some terrible other things

Morphosis Paris Model detail

This past week I was at the MIPIM Devel­op­ers Con­fer­ence in Cannes, France rep­re­sent­ing a client. With my suit on, busi­ness cards ready and a dose of cap­i­tal­ist oppor­tunism in tow, the pavil­ions and stands became my play­ground. It was great to see inside the world of top-​level deci­sion makers – investors, devel­op­ers, builders, lawyers, and the like. Of course the high­lights are surely the sea­side ter­races that serve up fine drinks and hors-d’oeuvres. Check out the selec­tion of models on our FLICKR site, some of them will make you barf — espe­cially the Krasnodar Region. Why are they so out of touch?

Con­tinue read­ing ‘MIPIM Devel­op­ers Conference… Suits, Alco­hol, Yachts & some ter­ri­ble other things’

Instant City: The Rise of Dubai

Dubai Waterfront Project

On March 14 (2007) the Berlage Insti­tute (Rot­ter­dam) hosted two lec­tures with the title “Instant City: The Rise of Dubai”. Kees Chris­ti­aanse (Archi­tect, Rot­ter­dam) and George Katodry­tis (Archi­tect, Dubai) gave pre­sen­ta­tions while Roemer van Toorn mod­er­ated the event. Marc Angélil unfor­tu­nately was stuck at the Zurich air­port because of the infa­mous Swiss weather.

Dubai is a gated com­mu­nity. What can we do about it? And can archi­tec­ture polit­i­cally engage a global market-​driven power structure?

Kees answered, that Dubai is dom­i­nated by “gatedness”, “sameness”, “fadedness” and “maleness”.
Con­tinue read­ing ‘Instant City: The Rise of Dubai’

Nissan Qashqai skates in the Spaanse Polder

Nissan Qashqai

The new Nissan Qashqai mar­ket­ing cam­paign has been skat­ing through the streets – and now landed on a temp skatepark along the A20 at the Giessen­brug cross­ing in one of Rotterdam’s noto­ri­ously hor­ri­ble indus­trial areas – the Spaanse Polder. The video can be seen through none other than GooTube here. Clearly, the video kills the installation.