Emap, a Business-to-Business media group (from their website), hosts the first World Architecture Festival in Barcelona. Architects are invited to put their buildings up for competition (entry fee a smacking 950€), and among the exhibited projects the best will be awarded. The interesting jury (to name a few: Will Alsop, Cecil Balmond, Stefan Behnisch, Richard Burdett, Luis M. Mansilla, Richard Meier, Sir Peter Cook, Neil Denari, Norman Foster, Massimiliano Fuksas, Zaha Hadid, Michel Rojkind, Michael Sorkin, Francine Houben, Robert Stern, Christoph Ingenhoven, Charles Jencks) might redeem the commercial/artificial flair the event exudes. We’ll keep our final judgement to ourselves until we know more about the event.