My dear friend Veron­ica Arcos just fin­ished her new project – this time a design for the store ROUGE in San­ti­ago de Chile.

The project is sub­or­di­nated to a three dimen­sional grid that orga­nizes the space. The main com­po­nent is a bended shelf that weaves along the inte­rior walls, con­trolled by an algo­rithm that makes the bend­ing expand or com­press accord­ing to the height of the wall and the mate­r­ial tol­er­ance. On the other hand there is the neces­sity of a bill­board that requires to be noticed from dif­fer­ent angles and from a far dis­tance. There­fore it was decided to make it three dimen­sional by frag­ment­ing the let­ters apart, con­vert­ing them into 3d pixels.

So far to the tech­ni­cal descrip­tion of the project – i think it it is pretty beau­ti­ful.