My dear friend Veronica Arcos just finished her new project - this time a design for the store ROUGE in Santiago de Chile.

The project is subordinated to a three dimensional grid that organizes the space. The main component is a bended shelf that weaves along the interior walls, controlled by an algorithm that makes the bending expand or compress according to the height of the wall and the material tolerance. On the other hand there is the necessity of a billboard that requires to be noticed from different angles and from a far distance. Therefore it was decided to make it three dimensional by fragmenting the letters apart, converting them into 3d pixels.

So far to the technical description of the project - i think it it is pretty beautiful.